Marketing

The Croatian Olympic Committee marketing is based on the fact that, thanks to top achievements of its athletes, Croatian sport is one of the best Croatian products. However, it is also a fact that only excellent work organization, introduction of new expertise and application of scientific achievements can help develop and sustain top sports results. It all requires a stable financial basis of Croatian sport and the Croatian Olympic Committee as the highest national sports body, the obligation of which is to provide the conditions for unhindered development of sport and the Olympic movement in Croatia. In accordance with the COC Marketing Development Strategy adopted in 2007, activities have been undertaken to enhance the income, before all by seeking partners among Croatian and foreign business organizations ready to support projects involving top Croatian athletes.

 

Starting from the fact that most prominent business organizations, which are potentially sponsors of the highest category, have already joined the COC marketing program either as general or gold sponsors, or by joining the marketing Croatian Olympic family. The Croatian Olympic Committee has recently also started turning to smaller companies with less funds for marketing but ready for cooperation. It is encouraging that companies, which have so far not been present in sport in this way, such as those coming from petrochemical industry and some areas of healthcare, are showing interest to support Croatian athletes. Bearing in mind the experiences and excellent results in the organization of the Croatian House at the Olympic Games in Athens, Turin and Beijing, in cooperation with the Croatian Chamber of Commerce and Croatian Tourist Board, Croatian Telecom and some other organizations, one can see that significant steps were made in economic and sports relations between Croatia and host countries.

Croatian Olympic Committee (COC) and Jamnica dd, long-time partner of the Croatian Olympians, member of the Agrokor Group, marked with the occasional ceremony, held at the Konzum Academy (www.agrokor.hr/hr/karijere/agrokor-akademije ) on June 16, 2016 in Zagreb, the start of the joint campaign on launching of special edition of Jana bottle - Water with message from the Croatian Olympians.

As part of the Croatian Olympic Committee’s marketing campaign "In the rhythm of Rio", which lasts until the completion of the Games in Rio in August 2016, the Polyclinic Aviva hosted the Croatian Olympic Handball Team Rio 2016 on June 15, 2016 in Nemetova Street in Zagreb.

President of the Croatian Olympic Committee (HOO) Zlatko Mateša and President of the Governing Council of the Hospital Sv. Katarina and former minister of education and sports Dragan Primorac signed the sponsorship agreement on co-operation on June 14, 2016 in Zabok. By signing the contract, the hospital for orthopedics, surgery, internal medicine, neurology and physical medicine and rehabilitation headquartered in Zabok became the health partner of the Croatian Olympic Committee and Croatian Olympians.