The International Olympic Committee Trophy, awarded to deserving persons in various areas of sport and Olympism, was awarded for the area of Sport and Media in 2004.
Zarko Susić, a journalist, publisher and sports official, a nestor of Croatian sports journalism, is one of the world's oldest active sports journalists. Since his first Games, the 7th Olympic Winter Games in Cortina d'Ampezzo, he has regularly reported from a record number of 16 Games, including the 2004 Games in Athens. Besides the Olympic Games, he has reported from and commented on numerous major Croatian and international sporting events, world, European and national championships, in almost all sports „without a narrow-minded focus on only one sport“ as he often says. Susic has received a special recognition of the International Sports Journalists Association for his exceptionally successful career.
As a publisher, Zarko Susić has collaborated on the Sports Encyclopaedia, edited many sports publications and published numerous feuilletons on the Olympic Games and various sports issues. The Sports Encyclopaedia is a rare example of a sports publication about the beginnings and development of various sports and sporting events in the world. As a long-time athletics coach, whose successful career started in the Mladost Croatian Academic Sports Club from Zagreb, Zarko Susić created numerous champions of the former country. As a track and field athlete and journalist, he himself participated in and witnessed various international events for 70 years. He has also received an award from the International Association of Athletics Federations for his long-time successful work in global athletics.
The IOC Sport and Media Trophy was presented to Zarko Susić following the proposal of the Croatian Sports Journalists Association and decision of the Croatian Olympic Committee. It is a recognition from the great global Olympic family, whose until recently President Juan Antonio Samaranch, Lifetime Honorary President of the IOC, called Zarko Susić “a walking legend”.